Meme Marketing for your Small Business

Create your social media images with Canva, Unsplash, and GIPHY, then schedule your content using our calendar-like view. “Meme-jacking” allows you to ride the wave of popular memes so you can use them to positively influence your audience. It gives you the opportunity to engage with your target audience in the simplest way possible. A meme is simply a unit of cultural information – an idea, style, or behavior – that is spread by imitation from one person to another. It can be in the form of an image, video, or a piece of text that is copied and virally transmitted across the internet.
The meme culture has become so popular that brands are now capitalizing on this strategy. Memes are a type of witty visual content that contain some kind of hidden meaning linked to the pop-culture. You’ll see meme content across multiple visual platforms like Facebook, Instagram, Tumblr, Twitter, and Pinterest. It is also www.thememestudio.com possible that the meme will alienate or cause groups to ostracize the brand. Memes that are highly controversial should be avoided if the branding goal is to reach as many people as possible with the least amount of controversy. Something as benign as a cherub in a cradle can be seen as controversial to some groups.

They can make you happy, confused or perhaps even annoyed at times. Keep an eye out for online perceptions that circulate about your brand or company. This was inspired by the new game, ‘Legend of Zelda’, so they decided to blend the concept with their product which got them great engagement. So, with the Internet’s evergreen enormity, it’s fair to conclude that if something unusual occurs, there’s a meme for it. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials.
Just like jeep and McDonald’s, many other brands have contributed to this. Like, when you go to their Instagram and Twitter handles, you come across a lot of memes that have been designed to have fun along with getting knowledge and information. To get your brand in front of consumers, you need to be aware of where you are investing. @MontereyAqcombined the popular Drake reaction meme with inspired puns to drive engagement during Shark Week.
There are many sites which will bring about even the latest meme trends currently. However, creating graphics or taking your own photos is time-consuming – and let’s face it, stock images are yawn-inducing. GIFs and memes are, quite frankly, lifesavers for busy bloggers who want to break up text with engaging visuals. We’re always hearing that being socially conscious is a hot marketing trend right now, and memes offer the perfect way to tap into complex issues without coming across as preachy. Well, like I said earlier, aspirational needs to be replaced by authenticity if you want to keep up in the social media space. The Wing’s target customers may appreciate some nice decor, but they’re not a superficial audience – these are intelligent, thoughtful women who care about social issues, like feminism.

The most popular memes have been spotted in every corner of the internet. Whether they started on a message board or a social network, these favorites have a track record of making people laugh and share that laugh with others. One of the earliest forms of memes was the dancing baby, which took the internet by storm in 1996. If you were a 90’s kid, you also likely remember the peanut butter jelly time GIFs and videos. Either way, these images and videos spread like wildfire in the earliest days of the internet.
Do you want to use memes to effectively increase the exposure of your business? Using memes in your marketing can show that you’re in touch with what your customers are talking about. For example, Grammarly has built an audience of more than 7 million by using  images with grammar on Facebook and other social media channels.

Memes are elusive; no one really knows why they take off. The most important thing to remember about memes is that they can fade into obscurity just as quickly as they became viral. This is why meme marketing, although effective if executed properly, shouldn’t be relied on as a blanketed strategy. Memes are a great way to make your followers laugh and relate to your brand! I hope this article helps you create images and videos that appeal to a young, meme-savvy audience. In the context of culture, a meme is an object that can be imitated indefinitely.
Sometimes memes can come with a sense of humour that may hurt religious, political or emotional sentiments. Ensuring you consider a topic that may not appeal to a certain audience is also important. It’s best to avoid sensitive topics or even using dark humour.
Today, we are here to mention some of the memes that have managed to stick to your phone and desktop screens for a year or two. If you wish to unearth the same, continue reading as mentioned below. But before that, you must know to Google my business logo sizes. Finally, you know the appropriate definition of the  “meem” meme. Let us now move towards understanding how memes are the best way of marketing. It doesn’t require the use of any complex software or tool.

When people send a meme to a friend for a chuckle, they show awareness of your brand and promote it. Trendy, timely, and fun, memes are one of the most popular ways to communicate on Twitter. The right meme at the right time can surprise and delight your followers, drive engagement, and broaden brand appeal — with the added bonus of being an easy piece of content to create. For digital marketers and content creators, you can make most of the people’s love for a trending meme and align it with your brand’s image for promo and sales. Read on to find out how big and small brands apply meme marketing to their sales process and brand promotion.